How and when to use Flash and Video on a website that aids in a prospect contemplating a major decision. Here’s how I would break it down.

Couple of stable datums from our laboratory where we still have Frankenstein hanging out with us..

1. Visiting a dealership’s website that contemplates a major decision is subconsciously re- stimulating to the prospects last experience at a dealership or their predisposition to what a dealership or industry represents i.e. car sales etc.

2. This results in an underlining stressful experience as they contemplate their next move of crossing the threshold via phone or in person.

3. At this point flash or anything that causes movement creates a slight sea sickness.