Different Geographical Areas and Web Design

One of the most meaningful discoveries we have noted since we coined the concept of conversion rate as it pertains to web design is the considerable contrast in buying habits from one geographical area to another. Of particular interest is that his is true even while staying within the context of one kind or type of buyer.

For example, let’s say you have two groups of customers. One group is in Dallas, Texas and the other group resides in Phoenix, Arizona. Both of these groups are comprised of individuals who are sub-prime lending candidates in the $10,000 price, $250 per month payment range.